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What is Construction Video Marketing?
Construction video marketing uses professionally filmed video content to promote construction projects, services and brand credibility. This includes project walkthroughs, site progress videos, case study films and social media content that visually demonstrates quality, safety and capability.
Who is Construction Video Marketing for?
Construction video marketing is ideal for construction companies, contractors, developers and specialist subcontractors who want to attract higher-quality clients, win more tenders and stand out in a competitive market. It is particularly effective for businesses that rely on reputation, trust, visual proof of workmanship and long-term client relationships.
Construction Companies
Contractors
Developers
Specialist Subcontractors
How It Works
01
Project Planning
We define filming objectives, target audience, messaging and site access requirements.
02
On-Site Filming
Professional filming captures real environments, workflows, people and project detail.
03
Editing & Optimisation
Footage is edited into high-quality video formats optimised for websites, LinkedIn and sales use.
Multi-Platform Delivery
Multi-Platform Delivery
Content is supplied ready for web, social media, presentations and campaigns.
04
WHY IT WORKS
Why Video Marketing is a
Game-Changer for Construction Companies
Visual
Storytelling
Video captures the scale and detail of your projects in a way that photos and text alone cannot. Show your audience the processes, the progress, and the completion of your projects with dynamic visuals.
01
Enhanced
Engagement
Viewers are 95% more likely to remember a call to action after watching a video compared to 10% when reading it in text format. Videos keep your audience engaged and help imprint your brand in their memory.
02
Higher Conversion
Rates
Including a video on your landing page can increase conversion rates by over 80%. Videos convey a lot of information quickly, persuading potential clients to act.
03
Boosted SEO
Rankings
Websites with video content are 53 times more likely to rank on the first page of Google search results. Videos increase your site’s dwell time, signalling quality content to search engines.
04
If you’re also looking to strengthen your LinkedIn presence, explore our Social Media Management or Personal Branding for Construction Professionals support.
If you’d like to discuss your project, you can contact our team here or return to the homepage to explore all services.
Frequently Asked Questions
Clear answers to common questions about using video content in the construction industry.
What types of construction videos do you produce?
We create project showcase videos, progress updates, case study films, interview-led content, social media clips and brand storytelling videos tailored for construction audiences.
How often should construction companies publish video content?
Most construction companies benefit from publishing video content monthly or quarterly depending on project availability, marketing goals and internal resources.
Does video marketing help construction companies rank on Google and AI platforms?
Yes. Well-structured video pages increase dwell time, improve content clarity for search engines and support visibility in AI-generated summaries when combined with clear headings and schema.
Can video content be reused across multiple platforms?
Yes. One filming session can generate website videos, LinkedIn content, tender presentation material and internal marketing assets.